Written By: Jackson Borman, Copywriter and Anna Doherty, Social Media Coordinator As anyone who has seen Mad Men knows, throughout the history of advertising, women have had to fight for the respect and recognition they deserve. To celebrate Women’s History Month, we’ve spent the last few weeks digging through some…

Written By: Jackson Borman, Copywriter 2019 was, in many ways, the calm before the storm. Corona was just a beer, masks were reserved for Halloween and to everyone but your teenage cousin and the earliest of social media adopters, TikTok was just the sound a clock makes. The pandemic changed…

Written By: Kabita Das, Art Director Why do companies change their branding? A company’s logo and branding are important for recognition and memorability, so why would a company compromise that for a new brand look and feel? Well, the short answer is that it depends. The slightly longer answer is…

Written By: Jackson Borman, Copywriter If you’ve spent any time in the spheres of social media, you’ve likely seen a meme or two in the form of a Venn Diagram. My personal favorite format for digital humor, the goal is to pick a few subjects and have the overlapping segments…

Written By: Anna Doherty, Social Coordinator If there’s one thing marketers and advertisers love, it’s making predictions. But we aren’t most marketers or advertisers. So rather than predict the next big thing, let’s reminisce on the old big things. Strap on your seatbelts because you’re about to be transported into…

Written by: Lauren Mello It’s that time of year again! Graduation is right around the corner, and new grads are applying to jobs in mass. While colleges and universities do a great job of preparing students for interviews and careers in their fields of study, many students don’t end up…

Written By: Lauren Mello As Gen Z and Millennials become more interested in transparency and authenticity from their favorite products and brands, there has been a shift in how brands advertise to them. This shift has come in the form of new advertising tactics such as not airbrushing the models…

Written by: Lauren Mello On Thursday, April 12, Young Women in Digital hosted their first ever conference at the Google office in Cambridge. It was a day filled with laughter, networking, and an unlimited supply of inspiring women. The entire Digital & Social team at Brand Content was able to…

Written by: Becca Paskerian & Lauren Mello Your favorite content creators are back, and this time, we brought snacks. Since our last post, we’ve gained another month of experience, and probably a couple of pounds. You might be thinking, “Wow they must have made some serious progress over the past…